# Ésquare Lab

> Ésquare Lab invests in real estate, home services & hospitality, and niche technology—turning overlooked assets into long-term wins through data-driven, operator-led strategies.

## Pages

- [Home](/): Overview of Ésquare Lab's investment thesis and approach.
- [Investments](/investments): Investment focus across real estate, home services & hospitality, and niche markets.
- [Criteria](/criteria): What we look for in acquisitions—revenue, clients, EBITDA, and sectors.
- [Team](/team): The investment, technology, and marketing experts behind Ésquare Lab.
- [Contact](/contact): Ways to reach us for selling, investing, or partnerships.

## Case Studies

- [Co-Living Case Study](/projects/co-living): Strategic repositioning that doubled revenue on a Boston real estate asset.
- [Micro-Unit Case Study](/projects/micro-unit): Value-add operations on urban micro-unit housing.

## Guides

- [Real Estate Asset Repositioning Strategy](/blog/real-estate-repositioning-guide): A step-by-step how-to guide on repositioning value-add real estate, with examples from our co-living and micro-unit projects.
- [Value-Add Real Estate Strategy](/blog/value-add-real-estate-strategy): Explains the differences between core, core-plus, and value-add investment strategies, and how value-add real estate strategy drives higher returns with real case studies.